Safiya Umoja Noble: Bias in search engines

Safiya Noble

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Safiya worked in marketing and realised that large corporations were using search engines to advertise brands in ways that people were not aware of. Now working in academia she researches online sexist and racist misrepresentation.

Safiya’s book Algorithms of Oppression outlines her views and illuminates the risks of not understanding how technology works and not keeping policy in step with advances in computer science.


History: How have groups of society been silenced or their voice amplified at different times in history? How might this be influenced by technology?

This work was supported by the Institute of Coding, which is supported by the Office for Students (OfS).

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